Interest Group Tactics

Different interest groups will choose different techniques to achieve their objectives based on their resources, characteristics, and goals.
One strategy an interest group often uses is litigation, the process of resolving legal disputes through the court system. Interest groups can use it to put pressure on officials in order to achieve their goals by promoting their cause through the media and affecting public opinion.
Another strategy is lobbying. Lobbyists try to influence policymakers in a number of different ways but using tactics such as endorsements, media coverage, working on campaigns, and financial contributions. They offer arguments, evidence, and research on their cause to officials who often don't have time to find the information themselves. Grassroots lobbying, in particular, is the process of influencing the public in order to influence legislation in the decision-making process. This process often involves mass mobilization, in which committed members of the group will often make phone calls, write letters, contact policymakers, and demonstrate.
Campaign contributions are also effective for interest groups. By making contributions to campaigns, interest groups can candidates to support their causes if they win the election.
The National Rifle Association primarily use the lobbying tactic to gain support for their cause. By attempting to influence public opinion on an issue as controversial and important as guns, they may have an affect on legislation. Presidential candidates seek to meet the public's demands, and if public opinion is influenced to support the N.R.A., they may eventually be successful.